I noticed last week that the Princeton High School Facebook page has gone through a bit of rebranding, switching the profile pic from being a Viking to being a PCSD logo and changing the name of the page from PHS to PCSD. The banner pic also changed, though I'll admit I have no idea what it was before it became the image of the new school.
There was also a story posted on the page linking to an Enquirer story announcing that the Board of Ed had decided - after Shawn McMullen's presentation - that the Viking's horns should be white. That isn't, admittedly, Earth-shaking decision making - especially in light of a year when 25% of the high school's certified staff left the building over the summer. It is, however, something that I'm somewhat happy about.
See, I've been noticing the lack of coherent branding in the district for a few years now. Below the jump you'll see some pictures that I had a couple of my student aides take in 2007 and 2009 showing how many different ways the Princeton Viking was being represented around the building, a building that now is going to be plowed under within the next year.
I'm curious to see font choices, manual, colors, and letters that Shawn has chosen...
Shawn McMullen, media and tech specialist for Princeton City Schools, gathered the district’s logos and narrowed the fonts and colors, and designed letterhead to reflect a consistent use of design to identify the school district.
The district’s logos include a flying letter P, a youth version of a Little Vike, and a single horn. Each has a purpose, and McMullen outlined the use for each in a manual that he is compiling.












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