April 7, 2008

How to avoid web traffic


So, let's say that one of your newspaper photogs - probably a freelancer because you're too cheap to send people all over the communities you serve - takes a really cool photo of this weekend's Kite Fest (no, I didn't go - got busy, shut up).

What do you do?

Do you put it up in a slideshow on your website? Sure...

Do you put up an alternate slideshow view but without the ability to let people save the photo? Okay, I can even get down with that.

Do you provide a link so that people can buy a copy of the photo - likely not to pass the cash along to the photographer? Fine, whatever...

But at least provide the option to link directly to that photo of the slideshow so I don't have to tell people that it's slide #6 in the show and ask them to click through five far more pedestrian photos first.

That, my friends, is how to make sure that your website doesn't get any more traffic than the absolute minimum - customer service.

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