June 11, 2014

The dome's never looked so good



My summer job is traveling the country presenting week-long workshops for teachers (primarily science teachers) on behalf of the ASM Materials Educational Foundation. As such, I get to spend a couple of April days at the ASM headquarters in Materials Park, OH in a southeastern suburb (or maybe exurb, I'm not familiar with the area) of Cleveland.

This year we were up there just after ASM had announced their new logo. You can see it in the video up above, but here's a still of it...

It's a needed update from their older logo...


...and gives them an opportunity for some new branding, such as in their six posters that we were able to see sitting in the dome's employee lunch area...







None were ready for production while we were there. I know, because I asked. I particularly love that second one, with the tagline "Make big plans!" referencing a quote by architect Daniel Hudson Burnham:
Make no little plans; they have no magic to stir men's blood and probably themselves will not be realized. Make big plans; aim high in hope and work.
It's a quote that is engraved on the Eisenman Fountain underneath the geodesic dome that rises above the ASM headquarters - and referenced in an editorial from Michael Connelly, one of the ASM trustees.

If you're ever in the area, stop by and check out the dome. It's a sight to see.

























...especially now that they've renovated it...


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