Seems like it'd be a pretty effective ad campaign. Take a beloved children's cartoon character, show idyllic scenes of the characters, and then carpet bomb them to holy heck. End with pictures of dead chracters and one crying baby character. Close with your message after everybody is shocked.
To see the Unicef video of the Smurfs being bombed to smurfdom, click here. It's certainly not as sick as it could've been, but I'm guessing that the ad campaign is working pretty well.
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