Caught a kind of cool ad in the recent Entertainment Weekly last week.
Lightscribe - seems to be a CD/DVD burner that allows you to burn a label directly into the top of the CD-R disc. It's an interesting little idea, 'cause I've been writing on the front of all my CD-R's with a Sharpie for a while now, and it's not a very attractive method of labeling. The lightscribe stuff, on the other hand, seems to create pretty nice looking labels - in a limited specturm of colors, admittedly - with just gold, brown, and kind of a tan being available.
It's something I think I'm going to look into since I tend to burn a bunch of cds here and there.
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